Keshet partners Shemaroo’s inflight content distribution subsidiary

MUMBAI: Leading global content producer and distributor Keshet International Studio (Keshet) has partnered Shemaroo Entertainment Ltd’s (Shemaroo) subsidiary Contentino Media for content distribution. Keshet, globally known for producing drama, comedy and entertainment content, will now give exclusive distribution rights to Contentino to sell shows to airlines across Middle-East and Asia.

Contentino Media, which already provides movies in more than nine Indian languages, will be now providing airlines with global content thanks to the tie-up with Keshet. The library of Keshet includes top-rated shows from all across the world such as Prisoners of War, upon which the award-winning American spy thriller Homeland has been developed. The other notable shows include British show called The A Word and The Brave, an American show. With passengers looking forward to more variety in content during their travel, airlines can opt to provide best to their customers with this tie up. Read more…